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Puma sneaker

PUMA offers a variety of sports shoes and sneakers such as the Suede, Smash or Basket. Some of them were worn by famous athletes from different disciplines. PUMA shoes are very flexible, weigh little and have a good suspension. The models are adapted to their respective sports. For example, the soccer shoe models, in addition to flexibility, pay attention to a flat cut, which allows a particularly good contact with the ball.

Brand: Puma

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The brand Puma

The sports brand Puma was founded in 1948 by Rudolf Dassler, initially as a shoe factory in Herzogenaurach. In the same year, the first Puma soccer shoe called "Atom" was launched. For marketing reasons, Puma began early on to sign as many international competitive athletes as possible.

Initially limited to sports shoes, Puma's range expanded to include sportswear from the end of the 1960s and now also includes accessories. Among other things, Puma develops for soccer, running and training, as well as golf and motorsports.

In 1968, the Portuguese soccer player Eusébio scored 42 goals with the Puma King soccer shoe model and received the first "Golden Shoe" as Europe's best goal scorer. Also Vogts, Maradona, Völler, Matthäus and several other soccer icons wore one of the ever evolving King models.

Originalo purchase recommendation:
Some of the reputable online stores for Puma include:

These stores offer a wide selection of Puma fashion & sneakers at fair prices.

How to recognize a Fake Puma Sneaker

With Puma, as with many other brand products, there are very many fakes on the market. How you can recognize these counterfeits, we show you in the following using the example of a Puma Icra Trainer Sneaker.


Puma shoe tab

Original Puma strap with label distinguish from a fake


On the inside of the shoe tab or tongue is glued a label on which you can find various information:

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  • Shoe size (in UK, EUR, US CM sizes)
  • Country of manufacture
  • Factory name (Factory)
  • Item number
  • Serial number
  • Barcode
  • a shiny stripe on the left edge of the label

Practical tip: Google the serial number you find on the label (e.g. 35674134). You should get the corresponding product as a result. In addition, the serial number must also be found on the shoe box.


The Puma logo

Original Puma sneaker logo distinguish from a fake


The Puma is part of the brand logo and is found on original shoes

  • on the outside next to the shoelaces
  • at the heel
  • on the sole of the shoe

In the case of fraudulent fakes, the logo or the "PUMA" lettering is sometimes missing in one of the places mentioned. Also, make sure that the Puma logo and lettering on the outside of the shoe and the heel is printed cleanly and that it is not glued on the sole but is part of the sole. Anything that looks like a messy finish is an indication of a fake.

Puma sneakers stitching

Authenticity feature of the original Puma shoes: stitching is very precise and uniform. The distance between the stitches is even and if seams are placed next to each other, they run parallel. If the seam on the shoe is poorly stitched or threads are overhanging, it is a fake.


Original Puma material

Since Puma subjects its materials to strict guidelines, you can also often recognize a knockoff by its cheap materials and poor workmanship. For example, fakes have adhesive edges and often also emit a strong chemical smell.

Puma models and colors

You can also recognize some fake Puma shoes by unrealistic colors. Take a look at the official Puma homepage: All colors that are not listed there for your shoe and all models or designs that are not available there indicate a fake product.

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