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Diesel Jeans

The brand name Diesel was invented in 1978 by Italian fashion designer Renzo Rosso, who bought the company in 1985 and is still the owner and CEO. Diesel stands for innovative trendy design. Widespread in the 1990s was especially the jeans model "Saddle". Today, the models are called like Matic, Thavar & Co. Also the fashion pope Christian Audigier was already for Diesel in the jeans denim area chief designer. Diesel is cult and never gets boring, the T-shirts and jeans from Diesel are legendary and the Italian lifestyle is in demand as never before.

Brand: Diesel

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Label / tag on the waistband of the pants of Diesel

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Diesel jeans are up to four Labels (tags) sewn in. The labels are always sewn in to the left of the main vertical seam under the waistband. The label of the main label is always embroidered/woven, unlike the other sew-ins which are mostly printed. The label has the Indian head as the Diesel logo. Around the logo is embroidered the words "DIESEL - ONLY THE BRAVE - DIESEL". In addition, the label shows the jeans size with the designation "Size" for the width at the waistband. The most important feature, is the Security thread (the so-called micro-stitching) at the bottom of the main label (see its own description on this page). Variations of the main label On older models the country of manufacture is still embroidered. If it does not say "Made in Italy" but another country like Tunisia, it can still be an original Diesel jeans, because Diesel does not produce exclusively in Italy. The second tag usually contains care instructions. The third tag notes on the manufacturing process and "side effects" such as dyeing behavior of the denim. A fourth tag may be optional, and provide information about the material of the type tag above the back right back pocket.

Diesel Jeans Label to Detect Fakes / Counterfeits

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Security thread (microstitching) on label of Diesel jeans

The most important feature to recognize whether you have an original or a plagiarism in front of you is the so-called micro-stitch (microstitching) at the bottom of the main label. This is a fine silver-colored stripe woven into the label. The stripe shimmers more or less depending on the incident light. If you look closely or with a magnifying glass, you can see that the word "DIESEL" is repeated on the stripe, alternating between "normal" and "upside down". If there is no writing on the strip, it is a fake. If the strip is not sewn in, it is also a fake or plagiarism.

Diesel Jeans Label with Micro Stitching - Detect Fake

Security thread (micro stitching) on Diesel Jeans label


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