Italian luxury fashion house Versace was founded by Gianni Versace in Milan in 1978. Gianni Versace was involved with fashion from an early age. Before working as a freelance designer for several Italian brands, he worked in his mother's tailor shop until he finally decided to start his own label.
Versace is best known for its eye-catching designs, patterns and bright colors. Despite some critics, many fashionistas were and are very enthusiastic. Thus, celebrities such as Elton John had stage outfits designed by the brand and Versace staffed the actors of several plays. In addition to famous models such as Naomi Campbell and Claudia Schiffner, stars such as Madonna and Demi Moore also modeled for the Italian luxury brand.
In 1997 Gianni Versace was murdered, which led to the label initially slipping into a crisis. Since then, Donatella Versace, Gianni's sister, has taken over the artistic direction of the company. By the end of the 2000s, things were looking up again and Versace is still one of the world's leading fashion houses.
In addition to striking clothing, Versace also offers accessories, eyewear, fragrances and furniture. To better convey the Italian Versace lifestyle, luxury hotels of the label were also built.
Due to the popularity of the Versace brand, a lot of fake Versace products are offered. These include fake Versace bags, jeans but also Versace belt are used as counterfeit products especially in fraudulent fake stores offered.