In collaboration with his son-in-law Harry Grosberg, Eli Belovitch founded the Belstaff brand in 1924. The aim of the two was to offer high-quality leather clothing with a biker look. The target group consisted mainly of motorcyclists.
Using the knowledge they had acquired during the war years, they succeeded in making functional and waterproof clothing from waxed leather. Traveling throughout Europe and Asia, Grosberg expanded his know-how and searched for new fabrics and manufacturing methods. Thus, Belstaff was the first brand to use waxed cotton to produce clothing that was both breathable and waterproof.
In the years that followed, well-known motorcycle racers became Belstaff's brand ambassadors, raising the company's profile.
Today, Belstaff products are popular not only among motorcyclists. The brand is not only one of the most sought-after film outfits - stars like David Beckham and George Clooney also wear Belstaff fashion privately.
In addition to traditional biker-style leather jackets, Belstaff also offers T-shirts, sweaters, pants, as well as accessories and shoes.